Waze Brand Site

Waze recently overhauled their brand identity in order to unify their look without losing the quirkiness that customers love. With the overhaul complete, Waze needed help translating the wealth of new guidelines to a digestible format for a diverse community of users.

I worked with Free Association and Waze’s Brand team to transform static specifications into a new, living home for the brand.

  • UX Strategy
  • UI & Visual Design
  • Motion Design
  • Design System
  • Prototyping
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